It had Approximately 21 million Daily Active Users within the three days of release. By the end of July, the app had 45 million daily active users worldwide. However, Pokémon Go is down to around 32 million previous weeks. It is surely not good news for Pokémon Go’s creator Niantic. However, App’s and Games typically measure their usage on the monthly basis instead of daily or weekly. Bloomberg has published some charts by Axiom Funds Administration that show the user engagement. The chart shows daily customers and engagement droppings using the Data from Sensor Tower, SurveyMonkey, and Apptopia. Senior Analyst Victor Anthony said “Given the rapid rise in usage of the Pokemon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile-focused apps” Bloomberg had also shared the chart of Google Trends data which clearly shows declining interest in augmented reality. On the other hand, the Virtual reality remains high. However, it is still the number one free game in Google play store and number two free game in Apple’s app store. So, it will be too early to judge howPokémon Go is fairing in the longer term. The game is still be launched in many parts of the world. Niantic had also given a hint about their upcoming developments they said: “We are still working hard on several new and exciting features to come in the future of Pokemon Go.”
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